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Introducing the product

The Roadside Digital billoards provide brands with heightened exposure and elevate their stature beyond traditional messaging style into the new age of digital. Social media interaction and other dynamic content concepts can be built into Roadside Digital campaigns. These digital billboards allow speedy turn-around for messaging or content changes , all driven from the digital hub at JCDecaux head office in Bryantson , Johannesburg.

Technical specification


Animated Artwork*Static Artwork
Dimensions 288 x 576 pixels landscape Dimensions 288 x 576 pixels landscape
Resolution 72 dpi Resolution 72 dpi
Durations 10 Seconds File format jpg, psd, pdf
Frame rate 25 fps    
Pixel Aspect Square Pixels    
Bitrate 2000-5000 kbps    
File format  mp4, mov    

* NB: For safety reasons, in line with regulation, animation on artwork should not distract drivers from the road.
  Please refer to our Digital Campaign Management Policy document (below) for digital campaign procedures, lead times and contact details.